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Reasons to Use Print Advertisements

While it may appear the digital world has taken over print, you should understand the most compelling reasons for continuing to invest in print advertisements. 

Print ads remain a strong component of any marketing mix because they can produce a greater impact upon the minds of consumers than the incorporeal images found on the web. Furthermore, certain target markets may not spend a majority of...

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Closed Loop Analytics Can Improve Your Automotive Marketing

One of the most important elements of any marketing plan is the ability to track the effectiveness of new init...

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7 Tips for Creating Blog Content

One of the foremost challenges for any inbound marketing strategy is producing great content for your blog. Mo...

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How Social Media Affects SEO

Within the world of inbound marketing there are two components that have long been considered distinct: social...

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So far, 2013 has been an incredible year for the solar industry. Analysts and investors are in agreement that ...

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The 80/20 Rule Applied to Important Aspects of Marketing

The 80/20 rule has been used to describe a variety of business operations including personnel, sales and profi...

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Brand Awareness for Auto Dealerships

Automotive brand awareness has probably not been a priority in your inbound marketing initiatives. Generally, ...

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