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How Tweet It Is

In just a few short years since Twitter came on the scene, the American lexicon has taken the simple word, “tweet” to an entirely new level. People now “tweet” on a regular basis; they have “followers” and some even base their popularity on how many followers they actually have. Now, many businesses have started using Twitter as well. But here’s a word of caution to businesses who are thinking...
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New Social Media Battle In Play

The lines haven’t been drawn, yet. But the sketch lines are definitely in place: the new Google+ is taking on ...

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Time to Rethink Your Advertising

“For years, we’ve been pretty successful bringing in new customers using our radio and TV ads. But media price...

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What Makes A Good Marketing Plan

“A colleague recently asked me if I had my marketing plan in place, and I guess the look on my face gave him t...

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How To Be A Great Advertiser

"I heard that Ikea was recently named by Cannes Lions International Festival of Creativity as the 2011 “advert...

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Time To Break Some Rules

When developing ads and direct mail, aren’t there some specific rules to follow with regard to creativity? I h...

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Go Goo-Goo For Gaga!

When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, yo...

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