I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” m...
Someone mentioned that I should be measuring the effectiveness of my advertising. How do you go about doing th...
I recently received a text from a store I shop at – offering me a “special discount.” Does this type of market...
That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the p...
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You bet they are – and if done correctly, direct mail really works. But forget about sending out a coupon ever...
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In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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