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Are you getting what you paid for?

Someone mentioned that I should be measuring the effectiveness of my advertising. How do you go about doing that?There are three ways to measure the accountability of your advertising program. The first is easy – it’s measuring advertising performance. The second is ROO – or return on objectives – which examines the consumer’s response to your ad programs. Finally, there’s the traditional ROI –...
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Mobile Marketing - join the Revolution!

I recently received a text from a store I shop at – offering me a “special discount.” Does this type of market...

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How do I best utilize my ad agency?

That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the p...

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How do you develop an advertising budget?

Do you have a “deer in the headlights” look when you’re asked what your ad budget is for the year? If you do, ...

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With advances in marketing, are businesses still using direct mail?

You bet they are – and if done correctly, direct mail really works. But forget about sending out a coupon ever...

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Should I be doing radio or television broadcast advertising?

YES. And that’s not a trick answer either! The truth is, with the right budget and the right media plan, you c...

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How can I use email marketing to turn "lookers" into customers?

So, you want to start putting the Internet to work for your company? Good move! More and more people and busin...

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