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Go Goo-Goo For Gaga!

When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, you would do well to emulate Lady Gaga.” What does that mean – and how did she get to be so big in such a relatively short period of time?Your colleague has it right – and when it comes to marketing, so does Lady Gaga. Think about it, everywhere you look, there she is. Late night shows,...
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Don't Even Think About It!

Our company is planning on doing some brochures, print ads and radio commercials. I recently found some photos...

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Ad Frequency

“Some colleagues tell me that I have to run an ad 3 times in order for it to produce results, while others mai...

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How do you grow your email list?

“People are always telling me to “grow my email list, so I can stay in touch with my customers. Are there some...

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Mistakes New Advertisers Make

I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” m...

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Are you getting what you paid for?

Someone mentioned that I should be measuring the effectiveness of my advertising. How do you go about doing th...

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Mobile Marketing - join the Revolution!

I recently received a text from a store I shop at – offering me a “special discount.” Does this type of market...

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