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Ad Frequency

“Some colleagues tell me that I have to run an ad 3 times in order for it to produce results, while others mai...

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How do you grow your email list?

“People are always telling me to “grow my email list, so I can stay in touch with my customers. Are there some...

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Mistakes New Advertisers Make

I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” m...

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Are you getting what you paid for?

Someone mentioned that I should be measuring the effectiveness of my advertising. How do you go about doing th...

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Mobile Marketing - join the Revolution!

I recently received a text from a store I shop at – offering me a “special discount.” Does this type of market...

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How do I best utilize my ad agency?

That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the p...

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