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The Tao of Technology Marketing

Let's just come right out and say it: Consumer Packaged Goods (CPG) marketing is easy. No, seriously, bear with us for a moment. For most brands, the interaction with the consumer is simplified by two factors. First, the person who decides on the product, the person who purchases the product, and the person who uses the product is more than likely the same person. There is only one person going...
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Brewing a Fluid Brand

We have spoken a lot on this blog about tactics in today’s marketing world. We have gone over the basic blocki...

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Paul the Tire Guy

You have had that day too, right? You walk out the door, take a look at your tires, and think to yourself, "ye...

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Ready, shoot, aim?

Remember the good old days of “ready, shoot, aim?” You don”t? Well, gather round kids as we regale you with a ...

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Is it integrated marketing, or parallel marketing?

Are you integrated? Of course you are. In fact, we are all integrated, full-service, multi-channel, media agno...

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Out with the old! And in with the old!

Hold on…wait for it. Just a little longer. Ok, there it is…I present the newest greatest idea that will revolu...

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Has your brand impressed today?

A funny thing happens when children are born. They see the face of their mother and do something that animals ...

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