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To figure out marketing, go find a salesperson

The meeting happened years ago, in one of those fabulous Silicon Valley office parks around Cupertino. We were...

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The Tao of Technology Marketing

Let's just come right out and say it: Consumer Packaged Goods (CPG) marketing is easy. No, seriously, bear wit...

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Brewing a Fluid Brand

We have spoken a lot on this blog about tactics in today’s marketing world. We have gone over the basic blocki...

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Paul the Tire Guy

You have had that day too, right? You walk out the door, take a look at your tires, and think to yourself, "ye...

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Ready, shoot, aim?

Remember the good old days of “ready, shoot, aim?” You don”t? Well, gather round kids as we regale you with a ...

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Is it integrated marketing, or parallel marketing?

Are you integrated? Of course you are. In fact, we are all integrated, full-service, multi-channel, media agno...

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