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It's Advertising, not Accounting

The marketing world, it is a changing. We have been hearing this particular drumbeat for years, and recently it has become even louder. Tools are getting more accurate, data is getting more real-time, and response information is becoming deeper? So all should be good in our little marketing world, right?Granted, this entry is a bit of a continuation from last week, but today is more about the...
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When did advertising get so hard?

This week I spent time at the Online Market Summit in San Francisco. With all the new online channels availabl...

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Verizon wants you to "Rule The Air"...which means what exactly?

Ideation sites. They have been all the rage for years now in marketing. The reasoning behind them seems to be ...

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There's gold in dem dar hills!

One of the nice things about an advertising agency is the ability to track trends. And by that I do not mean c...

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Maybe Prince is right

If anything, you have to give the Purple One his due because he does know how to make splash. In an interview ...

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What if British Petroleum was your client?

Disasters can fun sport for us in advertising. Full blown nightmares are even better, the chance for all of us...

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Singing the same old song

Here in our world headquarters in downtown San Francisco, we are sometimes serenaded by the sounds of street s...

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