Capturing and then maintaining market share in the residential solar market is a never-ending process. From the customer prospective, installing solar is a substantial investment and there are a good number of installers to choose from depending on where you live. The challenge is guiding users through the buying journey and communicating. It’s critical to keep up with competitive developments in your service areas, whether you’re expanding into a new geo or have been operating within the area for a while.Read More
Not to toot our own horns, but we are ridiculously ecstatic to see the Game of Loans and Lucha Loans campaigns take home another three awards. Just a few months ago, the campaigns received several awards at CUNA's annual awards banquet, so it's very exciting to see them win even more accolades at the Marketing Association of Credit Union's awards ceremony this year.
We admit it. Most industry conferences can be a little underwhelming. You might have been promised a first look at disruptive technologies that will change the world, but more often than not, they just don't live up to the hype. Sometimes you're just looking forward to the free swag you'll get from the exhibition floor and maybe the occasional cup of free coffee.Read More
By now it's pretty obvious that the internet has changed the way people make shopping decisions. Whether it's from reading Yelp reviews or by watching YouTube tutorials that endorse brands, the way that consumers are getting their info about products is changing. Similarly, the way that executives are making their puchase decisions is changing too.Read More
At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't one of them. But who’s to say it has to be that way?
By working with our clients to identify unique ways to reach their target demographics, we have a proven track record financial services marketing that’s actually, well, interesting.
To see what we mean, look no further than our work for Financial Center Credit Union (FCCU). Like many small- to midsize financial institutions, FCCU wanted to engage a large but untapped prospect base—the demographic commonly known as the millennial.
Millennials may be diverse lot, but most share a few traits. First, thanks to extensive student debt, many are credit-challenged. As a result, they (mistakenly) assume they won't qualify for a loan, credit card or even a mortgage someday.
Secondly, unlike, say, Baby Boomers, most millennials don't follow traditional media or advertising trends. A campaign that relies on classic outbound marketing techniques—magazine ads, direct mail campaigns, and radio spots—won't work for this bunch.Read More