HOW UNDERSTANDING THE MODERN BUYER’S JOURNEY CAN HELP YOU TURN LEADS INTO SALES
Understanding how prospects move from discovering your product or service to making a purchase is key to successful marketing and sales efforts. This everyday process that all consumers experience, even yourself, is known as the “buyer’s journey.”
With the advent of digital media, most buyers are doing plenty of research on their own, only reaching out to a sales department when they are 70...
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