The wild world of social media has altered many previously-held perceptions about content writing. Back in the day, a company would create a carefully-crafted press release; now, however, they can reach ten times as many people with a quick Tweet. Firms used to employ professional writers who knew what "the passive voice" meant; now, anyone within a company can fire off a 250-word blog post.
It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vying for their attenti...
With so many marketing approaches vying for prospects' attention nowadays, eBlast recipients need to do more t...
Pinterest is now the third most trafficked social site behind Facebook and Twitter. The network continues to h...
Colleges offer semester-long classes on the difference between the "sales" and "marketing" functions within a ...
LinkedIn is the best social media network for generating leads, particularly for financial brands. There, we s...
Are marketing conferences worth the time, money, and effort to attend? Well, if you walk away from one with a ...
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in...
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