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Quick Solar Marketing Tip: Infographics

Your company’s marketing team is probably extremely eager to share information about your products to as many consumers as possible.  In doing so it is important to consider some important limitations.  You want to share as much information as possible in the most compelling way.

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Measuring Your Dealership's Email Marketing

Emails are a key component of most dealerships’ marketing strategies, but measuring the success of your email ...

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Marketing Tactics for the Medical Equipment Industry

At Palmer we have several years of experience working with companies in the medical equipment industry.

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The Importance of Closed Loop Analytics

“Closing the loop” in business jargon refers to reporting clearly defined results to the CEO, the boss or whoe...

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Automotive Advertising Lessons from Volkswagen

In recent years, Volkswagen has produced some of the most memorable and appealing television commercials on th...

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The Inbound Marketing Solar Sales Funnel

The market for solar products is increasing daily, and companies that are most effective at guiding potential ...

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Evaluating Qualified Leads

Using a variety of inbound marketing mechanisms, marketing departments collect as many leads as possible and e...

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