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Measuring Your Dealership's Email Marketing

Emails are a key component of most dealerships’ marketing strategies, but measuring the success of your email marketing initiatives may not be as simple as you think.  

Email marketing is a diverse marketing channel that can facilitate a wide variety of functions. In some cases, email marketing can be used to generate leads and heighten awareness of your brand, in other instances emails can be...

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Marketing Tactics for the Medical Equipment Industry

At Palmer we have several years of experience working with companies in the medical equipment industry.

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The Importance of Closed Loop Analytics

“Closing the loop” in business jargon refers to reporting clearly defined results to the CEO, the boss or whoe...

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Automotive Advertising Lessons from Volkswagen

In recent years, Volkswagen has produced some of the most memorable and appealing television commercials on th...

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The Inbound Marketing Solar Sales Funnel

The market for solar products is increasing daily, and companies that are most effective at guiding potential ...

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Evaluating Qualified Leads

Using a variety of inbound marketing mechanisms, marketing departments collect as many leads as possible and e...

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The Key to Successful Automotive Marketing

Whether your auto dealership is a newcomer or has been established locally for decades, it's important to cont...

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