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Cold calling?

At Palmer we are big proponents of supplementing our inbound marketing plans, i.e. SEO, PPC and social media components, with some outbound techniques.  

One of the most effective and overlooked methods for generating productive leads is, believe it or not, cold calling, but not in the traditional sense of the word.  

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Blog Topics for the Solar Industry

One of the fundamental components of any inbound marketing strategy for a solar company is an intriguing and i...

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Measuring Social Media

These days no inbound marketing strategy is complete without a social media component, that’s a given. However...

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Social Media Advertising

Some of the most common goals we see social media marketers set out to achieve is driving more traffic to your...

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How to Use Twitter to Promote Your Dealership

Drawing visitors to your dealership should start with creating a broad inbound marketing strategy. The first s...

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Best Blogging Practices

Most of us know that blogging is good for business and we should be doing it, but why exactly?! Blogging is an...

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How to Use LinkedIn as Part of Your Marketing Strategy

LinkedIn is one of the most important platforms for B2B activities like lead generation, job searches and netw...

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