Almost any marketing technique will generate some leads, but in this day and age one of the most effective ways to produce fruitful leads is through leveraging your company’s thought leadership and reputation. If you can establish your company as an innovator and reliable partner to other businesses,...
Email marketing has grown tremendously. In fact, here at Palmer we estimated that our email marketing campaign...
Since the advent of the Internet as a marketing tool, we have seen a new marketing dynamic come into play and ...
While there is no denying the importance of a search engine optimization (SEO) strategy for any company on the...
With 2013 underway, there is no doubt that social media is here to stay and needs to become a part of your mar...
Who doesn't love their annual county fair or festival? Here at Palmer we have been working with fairs and fest...
The marketing community may have directed the lion’s share of its attention to digital strategies, but any vet...
In today’s crowded and fast-moving market, a strong logo or clever tagline isn’t enough to set your business apart. A brand needs to stand out,...
While community financial institutions make a daily impact in many people’s lives, they face constant competition with larger financial entities....
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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