How to Get Personal with Email Marketing
In March of 2012, 59% of B2B marketers said email was the most effective channel in generating more revenue, according to HubSpot. So whether or not it’s your strongest lead-generator, there’s no denying you should be using it.
But how do you use e-mail marketing most effectively?
When 43% of adults in the U.S. say more than half of their emails are coming from marketers, according to a survey...