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Direct Mail: A Strong Marketing Tactic for Financial Institutions

The marketing community may have directed the lion’s share of its attention to digital strategies, but any vet...

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Marketing Projections for 2013

As the year draws to a close, 2013 promises many new opportunities and challenges for marketing professionals....

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Pinterest for your Solar Company's Social Media

With a 4,000 percent jump in visitors in the past six months, there is little doubt that Pinterest is the hott...

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Keys to Re-Branding Your Auto Manufacturer

The life cycle of an auto manufacturer’s reputation is usually measured in years, if not decades. Convincing c...

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Is Freemium Marketing Right for Your Business?

In the consumer marketplace, very few things can beat “free,” which is why the term shows up so much in advert...

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Social Media Can Save $$ for Financial Institutions & Their Customers

In today’s economy, the name of the game is adding value to every transaction. This is especially true for cus...

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