Creating B2B Influence: A Smarter Approach to Influencer Marketing
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in 2025. This underscores how quickly B2B influencer marketing is gaining traction. But as interest rises, many companies are falling into the trap of outdated practices—chasing the wrong metrics and partners, and treating influencer relationships like...
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