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The Power of Notifications for your Financial Mobile App

In the last 20 years, certain industries have set customer expectations so high that other industries had no choice but to follow.  Take the airline industry, for example, sites like Priceline pioneered the "aggregation" website model, where customers could search for flights across multiple carriers.  Customers liked it, and soon other industries, like auto insurance, rolled out similar sites. 

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We recently created a New Year's resolution list full of important marketing to-dos in 2014. But we all know k...

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5 New Year's Marketing Resolutions for 2014

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What to Track in Your End-of-Year Marketing Analysis

2014 is upon us and that can only mean one thing: end-of-the-year lists. For example — spoiler alert! — critic...

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Spoiler Alert: don't tell Virginia, but some of us are suspecting there may, in fact, not be a Santa Claus.

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Four Ways to Keep Your Holiday Marketing Efforts On Track

To paraphrase a holiday classic:

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The Business Value of Social Media for Your Employees

It happens every Monday morning. You and your team gather in a conference room to discuss the week ahead. You ...

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