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The ongoing drama surrounding the roll out of the website HealthCare.gov reminds us, yet again, bad things can happen when, to quote an old adage, "The right hand doesn't know what the left hand is doing." 

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How "Branding as a Lifestyle" Can Help Grow Your Business

"Office Space." It's a classic. Remember Jennifer Aniston's character? She worked at a restaurant (called Chot...

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10 of the Scariest Things We've Seen on Social Media

Happy Halloween! Vampires. Werewolves. Witches. Killer clowns. Killer clowns playing the banjo. OK, now that w...

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The Key to a Successful Solar Campaign

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two ...

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When To Do A Social Media Promotion

Last year, Frito-Lay rolled out their "Do Us a Flavor" promotion where they asked followers to suggest new pot...

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Automotive Marketing: Segment Your Email List

Emails are one of the easiest ways to stay connected with customers, but what you might not know is that email...

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6 Tips for Conquering Content Writer's Block

Back in 1967 when the Beatles were recording "Sergeant Pepper's Lonely Hearts Club Band," producer George Mart...

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