As the year draws to a close, 2013 promises many new opportunities and challenges for marketing professionals....
With a 4,000 percent jump in visitors in the past six months, there is little doubt that Pinterest is the hott...
The life cycle of an auto manufacturer’s reputation is usually measured in years, if not decades. Convincing c...
In the consumer marketplace, very few things can beat “free,” which is why the term shows up so much in advert...
In today’s economy, the name of the game is adding value to every transaction. This is especially true for cus...
In large part, the public has become desensitized to traditional marketing initiatives by car dealerships. Alt...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
