As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI. This challenge is especially acute in the field of solar marketing. The typical solar sales process lasts three-to-six months, making it particularly challenging to measure ROI and identify failure points across the process.
Read MoreIn case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...
How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...
More consumers are using social media to get health plan information, investigate treatment options, and share...
There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...
If there's one thing that's on every solar company's 2015 wish list, it's leads — new, plentiful, high-quality...
Marketing teams have plenty of excuses for not investing in video marketing: we don't have the time, the in-ho...
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
As the clean energy sector continues to grow, it faces both tremendous opportunities and intense competition. Businesses in renewable energy—whether...
Are you struggling to build your brand, generate leads and grow your business?
You’re not alone. Many companies struggle to find differentiation in...
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