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Optimize Your Marketing Spend with Retargeting

"Are we spending our marketing dollars wisely?"

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Tracking ROI for Solar Marketing

As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI....

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Professional and Personal Goal Setting for 2015

In case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...

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Email Marketing: Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

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Rules for Social Media for Health Plans

More consumers are using social media to get health plan information, investigate treatment options, and share...

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Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

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