We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely difficult. As we'll soon see, the model is readily available and can be easily adopted. The trick isn't designing it as much as feeding it with consistent and compelling content and tools for conversion that align to each stage of the funnel. But don't worry; we'll talk about that part as...
Read DetailsWhat's the secret to successful landing page optimization? Test, test, and test some more.
What's worse than losing a lead? Losing a qualified lead, of course.
What are the best platforms for solar social media marketing? Well, as with most marketing-related questions, ...
"Are we spending our marketing dollars wisely?"
As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI....
In case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in...
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