How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25...
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There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...
If there's one thing that's on every solar company's 2015 wish list, it's leads — new, plentiful, high-quality...
Marketing teams have plenty of excuses for not investing in video marketing: we don't have the time, the in-ho...
The secret to generating leads for financial institutions using inbound marketing isn't much of a secret. In f...
Students of inbound marketing understand the importance of creating a pipeline of compelling content that deli...
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in...
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