Here at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, particularly as it applies to the financial services sector. More often than not, every piece of advice or bold declaration has to be taken with a grain of salt because, after all, everyone — Palmer included — has something to sell.
Read DetailsWhat do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.
It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...
William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...
Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...
Google AdWords for video can be an affordable and highly effective online marketing channel for your solar fir...
Congratulations — a lead clicked on a call-to-action and ended up on a landing page form. That's an accomplish...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
