Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with traditional outbound techniques. This is especially true in certain industries like automotive and solar where approaches like direct mail or attending trade shows still prove successful. If it ain't broke, don't fix it. Instead, the challenge is to get inbound and outbound marketing...
Read MoreHere at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, p...
What do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.
It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...
William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...
Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...
Google AdWords for video can be an affordable and highly effective online marketing channel for your solar fir...
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
As the clean energy sector continues to grow, it faces both tremendous opportunities and intense competition. Businesses in renewable energy—whether...
Are you struggling to build your brand, generate leads and grow your business?
You’re not alone. Many companies struggle to find differentiation in...
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