What to Track in Your End-of-Year Marketing Analysis
2014 is upon us and that can only mean one thing: end-of-the-year lists. For example — spoiler alert! — critics seem to agree that "Gravity," starring Sandra Bullock and George Clooney, is the movie of the year. (And why wouldn't it be: Sandra and George, trapped in space? What's not to love?) Let this be a lesson to marketing professionals everywhere: with 2014 around the corner, now is a great...