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Buyer Personas Drive Sales

The key to a successful buyer persona is simple: know your audience.  Companies who create accurate and powerful buyer personas know the door to their customers' very souls.  Customers see themselves in an ad or a piece of content and explain, "They get me!" and promptly buy stuff. 

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6 Reasons Why Banks Need a Financial Mobile App

Quick, look at all the stuff that is currently surrounding you: how much of it did you "want" and how much of ...

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5 Companies Who Spice Up Social For the Holidays

The holidays are upon us and that can only mean one thing: one-upping your neighbor for the best, brightest, a...

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Using Pinterest's New "Place Pins" for Local Marketing

We weren’t surprised to learn that Martha Stewart's Pinterest site gets ten times more traffic than her Facebo...

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3 Festive Holiday Car Ads to Learn From

The holidays are here! While many are more than willing to open their pockets to get the best presents for the...

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6 Steps to Developing a Trusted Financial Brand

Branding is a tremendously difficult task, and a doubly-difficult one for financial services firms still reeli...

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17 Innovations We As Marketers are Thankful For

The "Microsoft Grand Canyon" doesn't exactly have a pleasant ring to it. That's because the world of marketing...

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