How to Attract the Coveted Millennials to Your Community Bank
Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other generational group, and attracting them to your community bank is vital to your success.
However, a recent FIS study found that 57% of customers of community banks are over 52 years old, while only 18% are millennials. Giant banks, on the other hand have 65% of their customers under the...
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