Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are just a few. For starters, you may be measuring the wrong metrics. The campaign cycle could be too long and complicated. Or analytical tools aren't being used to their full benefit.
Read DetailsNot happy with your email conversion rates? Let A/B tests, also known as conversion rate optimization tests, b...
Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be in...
Capturing and then maintaining market share in the residential solar market is a never-ending process. From th...
Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full,...
When it comes to getting the word out about your business, email is an extremely easy and cost-effective metho...
In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain an...
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