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Were ads better in the 1960s?

The ad breaks during the new series of Mad Men on Sky Atlantic featured commericals from the early 60s. So was it a golden age of advertising? And all because … were ads such as the series for Milk Tray better than those of today?The breaks in the opening episode of Mad Men on Sky Atlantic were a nostalgiafest of 60s commercials, including the Milk Tray ads, in which a black-sweatered hero dives...
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Using Twitter Effectively

Sure, Twitter is constantly in the news. You hear about how some celebrities have zillions of followers – and ...

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Facebook's Challenge - Making Money in Mobile World - NYTimes.com

"MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors...

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Newspaper Advertising - Succeeding or Depleting in a Digital World?

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Keep E-mail Marketing Personal

More and more companies are using email campaigns to stay in touch with their customers – as well as their pro...

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Time to Face the new Facebook

If you’re a Facebook advertiser, you’ve probably noticed lots of changes to the Facebook format over the past ...

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To Coupon or Not

Last week I read a news story about a business in New York that was closing its doors. Unfortunately, that hap...

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