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Using Twitter Effectively

Sure, Twitter is constantly in the news. You hear about how some celebrities have zillions of followers – and it’s a new celebrity leading the way every week. But how do you use Twitter effectively - if you’re not a celebrity – and imply want to increase your business?Well, start with better customer service using Twitter. Your customers can follow you in real time. This is a huge advantage,...
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Facebook's Challenge - Making Money in Mobile World - NYTimes.com

"MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors...

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Newspaper Advertising - Succeeding or Depleting in a Digital World?

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Keep E-mail Marketing Personal

More and more companies are using email campaigns to stay in touch with their customers – as well as their pro...

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Time to Face the new Facebook

If you’re a Facebook advertiser, you’ve probably noticed lots of changes to the Facebook format over the past ...

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To Coupon or Not

Last week I read a news story about a business in New York that was closing its doors. Unfortunately, that hap...

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Breaking into Social Media

Many companies are asking, “What is the easiest way into the social media marketing arena.” Truth is, there is...

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