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Breaking into Social Media

Many companies are asking, “What is the easiest way into the social media marketing arena.” Truth is, there is no “easy way.” Like everything else, it takes careful planning and hard work or you’re simply wasting your money on a marketing channel that can produce some pretty remarkable results.There are basically four different ways for you to connect with your customers on social media – at...
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Confessions of a Channel Changer

Ok, I admit it. I’m a channel changer. No, this has absolutely nothing to do with television. For that, I have...

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YouTube? You Bet!

With all the attention that marketers are paying to Facebook, it’s almost as if YouTube has taken a back seat ...

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Where's the social media bandwagon?

If you run a business or are a marketing guru who advises businesses on how to spend their marketing dollars, ...

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Facing up to the New Facebook

Have you been on Facebook since the big change to “Timeline?” If you haven’t you should check out their new fo...

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Don't be a Twit! Best Twitter Marketing Practices

Want the “tweet” taste of success with Twitter? Of course you do – so when it comes to formalizing your Twitte...

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Business E-mail Makeovers

How many business emails do you get each day? Five? Ten? More? Chances are, you’re getting more and more email...

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