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Confessions of a Channel Changer

Ok, I admit it. I’m a channel changer. No, this has absolutely nothing to do with television. For that, I have two remotes and DVR so I can record programs and watch them at MY convenience. I’m talking about changing marketing channels – far too frequently, and often without rhyme or reason.So what is it that makes people like myself jump to a different marketing channel without giving each...
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YouTube? You Bet!

With all the attention that marketers are paying to Facebook, it’s almost as if YouTube has taken a back seat ...

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Where's the social media bandwagon?

If you run a business or are a marketing guru who advises businesses on how to spend their marketing dollars, ...

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Facing up to the New Facebook

Have you been on Facebook since the big change to “Timeline?” If you haven’t you should check out their new fo...

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Don't be a Twit! Best Twitter Marketing Practices

Want the “tweet” taste of success with Twitter? Of course you do – so when it comes to formalizing your Twitte...

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Business E-mail Makeovers

How many business emails do you get each day? Five? Ten? More? Chances are, you’re getting more and more email...

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B2B Marketing Tactics

In the past several years, many business owners have discovered a horrifying fact: that their traditional B2B ...

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