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Should I be doing radio or television broadcast advertising?

YES. And that’s not a trick answer either! The truth is, with the right budget and the right media plan, you can put your business on radio AND TV – just like the big boys, and you can do it without breaking the bank.If you’re ready to promote your product or service, one of the most cost-effective ways is to use broadcast advertising. That’s because the right radio stations and television...
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How can I use email marketing to turn "lookers" into customers?

So, you want to start putting the Internet to work for your company? Good move! More and more people and busin...

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I'm not dating, so why bother with social media?

If you think “social media” is just about Facebook, dating and “tweeting” about your weekend escapades, think ...

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What's with all this branding stuff?

Do you remember what marketing was like before someone came along in the 70’s and dropped the “B” word? (That’...

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It's not about you

We do really work in a strange industry. Officially we work on behalf of our clients, but sometimes this seems...

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It's Advertising, not Accounting

The marketing world, it is a changing. We have been hearing this particular drumbeat for years, and recently i...

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When did advertising get so hard?

This week I spent time at the Online Market Summit in San Francisco. With all the new online channels availabl...

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