Someone mentioned that I should be measuring the effectiveness of my advertising. How do you go about doing th...
I recently received a text from a store I shop at – offering me a “special discount.” Does this type of market...
That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the p...
Do you have a “deer in the headlights” look when you’re asked what your ad budget is for the year? If you do, ...
You bet they are – and if done correctly, direct mail really works. But forget about sending out a coupon ever...
YES. And that’s not a trick answer either! The truth is, with the right budget and the right media plan, you c...
The Louisiana Gateway Port case study illustrates that in the modern maritime industry, physical infrastructure alone is no longer...
Palmer Ad Agency helped a residential solar company grow from $4M to $23M by executing a data-driven go-to-market strategy focused on brand...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
