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How do you develop an advertising budget?

Do you have a “deer in the headlights” look when you’re asked what your ad budget is for the year? If you do, you’re not alone. The fact is that most people simply assign a number for their advertising budget without much rhyme or reason. And while there are no hard and fast rules, there are parameters you can follow.
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With advances in marketing, are businesses still using direct mail?

You bet they are – and if done correctly, direct mail really works. But forget about sending out a coupon ever...

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Should I be doing radio or television broadcast advertising?

YES. And that’s not a trick answer either! The truth is, with the right budget and the right media plan, you c...

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How can I use email marketing to turn "lookers" into customers?

So, you want to start putting the Internet to work for your company? Good move! More and more people and busin...

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I'm not dating, so why bother with social media?

If you think “social media” is just about Facebook, dating and “tweeting” about your weekend escapades, think ...

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What's with all this branding stuff?

Do you remember what marketing was like before someone came along in the 70’s and dropped the “B” word? (That’...

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It's not about you

We do really work in a strange industry. Officially we work on behalf of our clients, but sometimes this seems...

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