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How do I best utilize my ad agency?

That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the process is to do your homework. Talk to colleagues and business contacts to find out who’s doing their work. Determine what type of ad agency you need – full service? Boutique? Large? Small? National? Regional? As you can see, there are many, many variables, but determining what is going...
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How do you develop an advertising budget?

Do you have a “deer in the headlights” look when you’re asked what your ad budget is for the year? If you do, ...

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With advances in marketing, are businesses still using direct mail?

You bet they are – and if done correctly, direct mail really works. But forget about sending out a coupon ever...

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Should I be doing radio or television broadcast advertising?

YES. And that’s not a trick answer either! The truth is, with the right budget and the right media plan, you c...

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How can I use email marketing to turn "lookers" into customers?

So, you want to start putting the Internet to work for your company? Good move! More and more people and busin...

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I'm not dating, so why bother with social media?

If you think “social media” is just about Facebook, dating and “tweeting” about your weekend escapades, think ...

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What's with all this branding stuff?

Do you remember what marketing was like before someone came along in the 70’s and dropped the “B” word? (That’...

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