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Creating A Healthy Balance of Outbound and Inbound Marketing

Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with tra...

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Really Bad Inbound Marketing Advice for Financial Services

Here at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, p...

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The Importance of SEO for Solar Lead Generation

What do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.

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Marketing Trends for 2015 (And a Look Back at 2014)

It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...

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Social Media Marketing: How Much is Too Much?

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...

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How to Create a Financial Referral Program

Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...

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