With so many moving parts in a marketing campaign, managers can be forgiven if there are instances of design inconsistency across platforms. These moving parts include — but are certainly not limited to — things like elements within your Web site: home, landing, shopping cart pages, etc. Then you have to worry about the CTAs and display ads. Then there's social media, which is an entirely new...
As a marketing manager at a small business, you want as many people as possible reading your blog. You've crea...
If you're a loyal reader of this blog who happens to work at a financial institution, odds are you're familiar...
Small businesses are beginning to realize what the rest of us have known for years: we love to share photos. T...
There are Facebook mistakes and then there are Facebook mistakes. Posting an unflattering photo of yourself si...
We all know marketing is hard work. But navigating a prospect through the classic purchasing funnel is particu...
The best way to expand your Twitter presence, reach new customers and strengthen your brand is to boost your d...
In today’s crowded and fast-moving market, a strong logo or clever tagline isn’t enough to set your business apart. A brand needs to stand out,...
While community financial institutions make a daily impact in many people’s lives, they face constant competition with larger financial entities....
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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