We all know marketing is hard work. But navigating a prospect through the classic purchasing funnel is particularly challenging for solar marketers due to the inherently difficult "sell" of solar services. It's a topic we've looked at quite a bit here at Palmer, but it's worth repeating: unlike a typical "outbound" marketing pitch, solar inbound marketing is predicated on a heightened need to...
The best way to expand your Twitter presence, reach new customers and strengthen your brand is to boost your d...
Don't know the difference between Photoshop and Photo Booth? When you hear the word "crop" do you think of fie...
One of the biggest social media trends affecting marketing departments today is the increasing fragmentation o...
Lead nurturing is one of the most critical activities for any marketing department. After all, if a marketer i...
If you feel that your marketing team may be slightly behind the curve in terms of emerging inbound marketing t...
Most small businesses realize that creating and publishing compelling and unique content is the cornerstone of...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
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