In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain and windy weather, and our neighbors to the Northeast are bracing themselves for record snowfall this weekend. It's safe to say that purchasing solar panels isn't top of mind for most people during the winter months or when the weather isn't particularly sunny but; that doesn't mean you...
Read DetailsWhat do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.
When we consider using LinkedIn for business purposes, we immediately think networking and lead generation. Bu...
Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketi...
Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and conta...
Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...
There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...
Palmer Ad Agency helped a residential solar company grow from $4M to $23M by executing a data-driven go-to-market strategy focused on brand...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
