Solar marketers looking to generate high-quality leads have a steeper hill to climb than their non-solar counterparts. And that's because unlike, say, customers who want to buy a microwave or a new car, many solar leads aren't familiar with the ins and outs of the product itself. There's a lot of misinformation out there surrounding residential solar, and marketers need to educate leads before...
Read DetailsLet's be honest. Financial content isn't exactly the most electrifying stuff in the world. At the same time, i...
Facebook recently announced there are 30 million small businesses with active pages, up from 25 million last N...
Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...
Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?
"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment more accurate than w...
In today’s crowded and fast-moving market, a strong logo or clever tagline isn’t enough to set your business apart. A brand needs to stand out,...
While community financial institutions make a daily impact in many people’s lives, they face constant competition with larger financial entities....
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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