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Social Media Marketing Check-List for Special Events

"I held a party and nobody came" begins a particularly morose 1972 Bee Gees song ("I Held A Party") We learn t...

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How to Respond to Yelp Comments That Hurt Your Brand

During the summer of 2012, President Obama’s re-election campaign strategists made a bold gamble: they spent t...

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3 Ways Local Auto Businesses Can Utilize Big Brand Marketing

Unlike the big car brands, local dealers usually have limited promotional funds. That’s one reason why many us...

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Six Ways to Delight Your Followers (Warning: May Include Baked Goods)

When was the last time you were delighted? Not excited or “stoked” or satisfied. Delighted. Filled with deligh...

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Why Aligning Sales and Marketing is Critical

According to a report by Aberdeen Research, enterprises with a single executive overseeing lead generation and...

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How to Reap Remarketing Benefits with Google

You may not be familiar with the term remarketing, but you have probably been exposed to it. If you have shopp...

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