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The Importance of Measuring Facebook Engagement

With more than a billion users, Facebook marketing has become an essential component of any inbound marketing campaign, but measuring success on this diverse social network is not easy. 

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Why Direct Mail for the Auto Industry is Still Effective

The automotive industry is certainly an industry that values good marketing and advertising. Be it on billboar...

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Adding Video to your Marketing Efforts

Almost anyone who peruses YouTube is familiar with those short one to three-minute videos, which provide an in...

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Quick Solar Marketing Tip: Infographics

Your company’s marketing team is probably extremely eager to share information about your products to as many ...

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Measuring Your Dealership's Email Marketing

Emails are a key component of most dealerships’ marketing strategies, but measuring the success of your email ...

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Marketing Tactics for the Medical Equipment Industry

At Palmer we have several years of experience working with companies in the medical equipment industry.

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The Importance of Closed Loop Analytics

“Closing the loop” in business jargon refers to reporting clearly defined results to the CEO, the boss or whoe...

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