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Automotive Advertising Lessons from Volkswagen

In recent years, Volkswagen has produced some of the most memorable and appealing television commercials on the airwaves making the auto company a prime example of advertising. 

Based on the German automaker’s strong push for a greater share of U.S. markets, their marketing team has crafted commercials that tickle our funny bones, poke fun at society stereotypes and appeal to our most basic...

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The Inbound Marketing Solar Sales Funnel

The market for solar products is increasing daily, and companies that are most effective at guiding potential ...

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Evaluating Qualified Leads

Using a variety of inbound marketing mechanisms, marketing departments collect as many leads as possible and e...

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The Key to Successful Automotive Marketing

Whether your auto dealership is a newcomer or has been established locally for decades, it's important to cont...

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Cold calling?

At Palmer we are big proponents of supplementing our inbound marketing plans, i.e. SEO, PPC and social media c...

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Blog Topics for the Solar Industry

One of the fundamental components of any inbound marketing strategy for a solar company is an intriguing and i...

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Measuring Social Media

These days no inbound marketing strategy is complete without a social media component, that’s a given. However...

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