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Facebook's Challenge - Making Money in Mobile World - NYTimes.com

"MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors do is sign in on iPads at the front desk. Employees at the campus coffee shop use iPads as cash registers. Instead of sending e-mails, Facebook employees prefer to use the company’s messaging system, which pops up new messages on both mobile devices and PCs.
Mobile is clearly on the...
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Newspaper Advertising - Succeeding or Depleting in a Digital World?

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Keep E-mail Marketing Personal

More and more companies are using email campaigns to stay in touch with their customers – as well as their pro...

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Time to Face the new Facebook

If you’re a Facebook advertiser, you’ve probably noticed lots of changes to the Facebook format over the past ...

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To Coupon or Not

Last week I read a news story about a business in New York that was closing its doors. Unfortunately, that hap...

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Breaking into Social Media

Many companies are asking, “What is the easiest way into the social media marketing arena.” Truth is, there is...

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Confessions of a Channel Changer

Ok, I admit it. I’m a channel changer. No, this has absolutely nothing to do with television. For that, I have...

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