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Write an Effective Solar Press Release

Press releases are a tremendously useful and versatile part of your inbound marketing strategy. You can send the press release to news outlets and local magazines just like the old days. You can also post abridged parts across multiple installments on your blog. You can share key findings on social media with links to the source document. But you won't maximize the return of the press release...

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Create CTAs that Convert

Well all know that Calls to Action (CTA) are a critical part to any marketing plan. But publishing a CTA and g...

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Sourcing Images on a Budget

Sourcing images for a marketing or social media campaign is a classic "Catch-22." On one hand, marketers can w...

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What You Need to Know About Facebook's Insights Update

If you're a small business using Facebook, the platform's recent update to its analytics platform, known as In...

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Design Shortcuts for Marketers

We're pretty confident that the term "scope creep" resonates with marketing executives everywhere. After all, ...

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Reach "Top of the Funnel" Customers With Financial Content Offers

The emergence of inbound marketing has altered many elements of the classic sales approach. Take the customer ...

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Boost Marketing and Sales Cooperation

The marketing/sales relationship is the engine of your business. When both teams are working in harmony with e...

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