4 Steps to Developing a Memorable Brand (Infographic)
Everyone knows a company's brand is the lifeblood of the business itself. But unlike, say, all the matter in the entire universe, brands don't just spontaneously arise out of sheer nothingness (Rule of thumb: Big Bang analogies usually don't work in a business context.)
That's because the actual process of developing a memorable brand is hard work, where subjective assumptions clash with...