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When To Do A Social Media Promotion

Last year, Frito-Lay rolled out their "Do Us a Flavor" promotion where they asked followers to suggest new potato chip flavors.  And after receiving close to four million submissions, the winner was announced in May: Cheesy Garlic Bread.  The winner, Karen Weber-Mendham of Land O' Lakes, Wisconsin, will receive $1 million in grand prize money or one percent of her flavor's 2013 net sales. 

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