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More Alphabet Soup

If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses don’t have a clear understanding of what PPC, CPC, CTR and a variety of other permutations of those letters mean. But if you’re going to use the Internet, and banner ads more effectively, you need a short course in marketing “alphabet soup.”The biggest buzz is “pay-per-click” – and that...
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Old Fashioned Advertising

With all the talk and chatter about Facebook, LinkedIn and Twitter, it’s amazing how some advertisers are stuc...

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Email Marketing Success

Most small businesses are committed to customer growth – and retention. And one of the best ways to go about b...

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Pay per click?

I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. Th...

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Making Money

It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think abou...

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Social Media Trends for Small Business

I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really ...

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Small Business Acting Big

So, you’ve been hearing about new marketing trends, social media predictions, what to watch for – and what to ...

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