I hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste of money.” Yet other people are saying that it’s “moderately effective.” And still others swear by them. Do Google AdWords really work?Originally, Google launched AdWords as a way to give small business advertisers an opportunity to create a highly targeted pay-per-click search engine...
Many businesses are asking if they really need to maintain a website, since most people are heading toward Fac...
If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses...
With all the talk and chatter about Facebook, LinkedIn and Twitter, it’s amazing how some advertisers are stuc...
Most small businesses are committed to customer growth – and retention. And one of the best ways to go about b...
I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. Th...
It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think abou...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
