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B2B Marketing Tactics

In the past several years, many business owners have discovered a horrifying fact: that their traditional B2B marketing tactics that had worked successfully for years, no longer had any impact on sales. What went wrong, and more importantly, what can be done now to changes this trend?Well, as we all know, the first step in successful marketing is to have a pretty rock solid marketing plan. And...
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Social Media as a Marketing Channel

Every now and then there are some new buzzwords that pop into the marketing lexicon. One of the ones I’m seein...

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Social Media Flops

If you’re thinking about starting a social media program for your company, here’s a news flash: not everyone w...

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Social Media Trends

Ok, it’s almost June – almost halfway through 2012! My how time flies! Last year we made all many observations...

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Planning a Social Media Budget

Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and ...

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Honing up on Digital Marketing

Every business with a focus on growth and profitability is now embracing digital marketing. Even those busines...

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Do Google Adwords really work?

I hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste o...

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