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Social Media as a Marketing Channel

Every now and then there are some new buzzwords that pop into the marketing lexicon. One of the ones I’m seeing a lot of lately is “channel” – as in marketing channels. This has nothing whatsoever to do with your flat screen TV or your cable remote, so don’t worry. It has to do with reaching your target audience.Marketing channels is just a nice way of describing the different approaches you take...
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Social Media Flops

If you’re thinking about starting a social media program for your company, here’s a news flash: not everyone w...

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Social Media Trends

Ok, it’s almost June – almost halfway through 2012! My how time flies! Last year we made all many observations...

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Planning a Social Media Budget

Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and ...

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Honing up on Digital Marketing

Every business with a focus on growth and profitability is now embracing digital marketing. Even those busines...

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Do Google Adwords really work?

I hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste o...

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Do you really still need a website?

Many businesses are asking if they really need to maintain a website, since most people are heading toward Fac...

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