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What Content Should You Include on Your LinkedIn Profile

The new LinkedIn business profiles are forcing marketing managers to re-think how they use the platform.  Many professionals are on LinkedIn for personal reasons, namely networking, and this goal naturally requires a more personal voice and approach. 

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How to Choose Your Social Media Platforms

Choosing your social media platforms reminds us a little bit of dating reality shows. Take "The Bachelorette,"...

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How to Write an Awesome Facebook Post

Be honest. At times, we've all felt "bummed out" while on Facebook. There's an emerging field of "Facebook hap...

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What Your Mobile App Should (and Shouldn’t) Include

Loyal readers of this blog know that we've been talking a lot about the potential of mobile banking apps, espe...

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Don’t Create a Solar Landing Page without Knowing This

It’s common for solar businesses to create a landing page to promote their best products and services to new l...

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5 Must-Haves of a Successful Automotive Email Campaign

Did you know that 44% of email recipients made a purchase in the last year based on a promotional email? Now i...

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Six Ways to Optimize Your Twitter Account

"Less is more." While the idea sounds great in theory, rarely do we see it in practice (has anyone been to a H...

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