“I’ve heard the term 'demographics' used with respect to targeting my potential customers, but now I’m hearing more about 'psychographics.' Is there a difference in the two?"There’s a big difference! And actually, if you’re really looking to target your customers, you’ll need to have both demographic and psychographic information at your disposal.
We admit it. Most industry conferences can be a little underwhelming. You might have been promised a first loo...
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If you run a solar company, chances are you’re faced with a lot of competition — from large, well-financed nat...
Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's...
At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't o...
Why is Facebook advertising attracting more advertisers than Google Ads? The answers provided in this piece in...
In today’s crowded and fast-moving market, a strong logo or clever tagline isn’t enough to set your business apart. A brand needs to stand out,...
While community financial institutions make a daily impact in many people’s lives, they face constant competition with larger financial entities....
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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