Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's hours posted on the front door. However, only 2 out of 10 pedestrians actually came inside. That's depressing, right? Well the same compelling math applies to your blog titles. According to Copyblogger's "80/20 Rules of Headlines," 80% of viewers read a blog title, but only 20% read the...
Read DetailsAt Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't o...
Why is Facebook advertising attracting more advertisers than Google Ads? The answers provided in this piece in...
Picture it. It's Friday afternoon. You're just about to head home for the weekend when your boss calls you int...
If you're unconvinced about the business value of hashtag marketing, look no further than this cool infographi...
Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...
What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in...
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