If you run a solar company, chances are you’re faced with a lot of competition — from large, well-financed national firms to smaller start-ups. So how do you prepare your sales team to meet this challenge when selling home solar installations?
Read DetailsLet's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's...
At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't o...
Why is Facebook advertising attracting more advertisers than Google Ads? The answers provided in this piece in...
Picture it. It's Friday afternoon. You're just about to head home for the weekend when your boss calls you int...
If you're unconvinced about the business value of hashtag marketing, look no further than this cool infographi...
Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
