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How To Create Statistics For Your Infographic Marketing Efforts

Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...

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Marketing Automation 101: Setting Up Lead Scoring and Workflows

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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10 Financial Marketing Blogs We Love

So much to read and learn about, so little time! If you're a busy marketer at a bank or credit union, odds are...

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Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. ...

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Season-Specific Financial Services Marketing: Tax Day

We talk quite a bit about holiday marketing here at Palmer, but more often than not, it involves holidays that...

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