Maximize Your Facebook Ads: How Often Should You Revamp?
Why is Facebook advertising attracting more advertisers than Google Ads?
The answers provided in this piece in Streetwise Journal should be a must-read for any digital marketing manager. (The short answer, in case you were wondering, is Facebook's “contextual and holistic approach” that pulls from all sorts of user data from Likes to entertainment preferences.)
Of course, like any marketing...