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Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. ...

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Season-Specific Financial Services Marketing: Tax Day

We talk quite a bit about holiday marketing here at Palmer, but more often than not, it involves holidays that...

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Three Reasons Your Content and Design Teams Are Failing

As you can guess from the title of this post, in a moment we'll look at three reasons why your content and des...

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How to Integrate Video Marketing into Your Strategy

After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. ...

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Blog Hosting Tools 101: Hubspot, Wordpress, Weebly, and More

Of all of the reasons to not start a blog, an inability to find an intuitive, free, and simple platform isn't ...

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Holiday Marketing Trends: The Easter Edition

When someone mentions Easter marketing, what do you think of? We think of those Cadbury Eggs candy commercials...

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