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Our Blog

Our latest articles, all in one place.

Hiring an Inbound Agency (The Financial Services Edition)

Full disclosure. We here at Palmer are an end-to-end digital marketing agency, so not surprisingly, you'll fin...

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How to Create an Inbound & Outbound Marketing Strategy

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...

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Going Green in Your Digital Marketing

Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in ou...

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How To Implement an Effective Process for Proofing Content

When you think of proofing content, you may picture a scene out of the film “All The President's Men,” which l...

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Financial Email Marketing: How Often Should You Send Out eBlasts?

One of the key challenges of any email marketing effort is navigating that fine line between too little and to...

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