Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in our brightest, most offensive green outfits, why not take it to the next level by exploring ways in which brands can “go green” in their own marketing efforts? After all, it's a win-win proposition: firms help the environment while also cutting costs.
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As you read this, thousands — no, millions! — of professionals around the world are thinking of how they can l...
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