To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many principles of outbound marketing—print television advertisements, billboards, and yes, even the dreaded cold call—can still prove valuable to certain business functions and industries.
Read DetailsIt's always fun to track the evolution of social networks. For example, back in the early days of Facebook, th...
Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in ou...
When you think of proofing content, you may picture a scene out of the film “All The President's Men,” which l...
One of the key challenges of any email marketing effort is navigating that fine line between too little and to...
LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, ...
Congratulations, you've created a great blog that exudes industry experience, professionalism, and trust. Now ...
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in...
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