Despite their best efforts to turn Google+ into a viable competitor of Facebook, people rarely associate the Mountain View search giant with the world of social media. That would be a mistake. Google's news aggregation tool, Google Alerts, is a social media marketing dream come true. Within a few seconds, you can create seemingly limitless pipeline of compelling content delivered to your inbox....
Read DetailsSolar marketers looking to generate high-quality leads have a steeper hill to climb than their non-solar count...
Let's be honest. Financial content isn't exactly the most electrifying stuff in the world. At the same time, i...
Facebook recently announced there are 30 million small businesses with active pages, up from 25 million last N...
Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...
Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?
In today’s crowded and fast-moving market, a strong logo or clever tagline isn’t enough to set your business apart. A brand needs to stand out,...
While community financial institutions make a daily impact in many people’s lives, they face constant competition with larger financial entities....
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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