Facebook recently announced there are 30 million small businesses with active pages, up from 25 million last November. That's pretty impressive. Of course, there are still millions of small businesses who aren't on Facebook — and perhaps you're one of them.
Read DetailsLoyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...
Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?
"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment more accurate than w...
Social media remains one of the best channels for solar firms to generate high-quality leads. But don't be foo...
We marketers are an interesting bunch. We like meeting people, but at the same time, networking can feel like ...
As 2025 winds down, one thing is clear: the advertising landscape is changing, and fast. With consumer behavior shifting and technology accelerating,...
B2B influencer marketing is rapidly evolving into a key driver of credibility and growth for brands in 2025. Nearly half of B2B marketers are now...
